Vegan Movement

How Chain Franchises and Chain Restaurants Can Drive the Vegan Movement in Australia

Australia ranks as the third-fastest growing vegan market in the world. With this in mind, it's imperative for large and small hospitality businesses to adapt to this change, else they risk losing customers to venues that cater to them.

To this end, many well-known chains have taken the leap and now include plant-based options on their menus. For instance, Dominos introduced a range of pizzas featuring plant-based meats and cheeses. Hungry Jack's introduced the Rebel Whopper, made with plant-based patty, and Mad Mex released a spicy vegan chicken burrito.

Others have an entirely vegan menu, like Lord of the Fries. Lord of the Fries, located across Australia and New Zealand, serves nothing but plant-based foods, from veggie burgers to vegan hot dogs. Idealpos has worked closely with Lord of the Fries to customise the technology that enables growth and enhances customer experiences at their venues. These establishments showcase that plant-based dining is both diverse and inclusive.

Franchise and group establishments in Australia have a unique opportunity to lead the way in the vegan revolution. The growing demand for vegan options presents a chance for these businesses to make a significant impact by offering consistent and accessible plant-based choices across multiple locations. In this blog, we'll explore how franchise and group establishments can embrace the vegan movement and set a new standard in the industry.

1. Standardising Vegan Menus and understanding consumers
   
   One of the advantages of franchise and group establishments is their ability to standardise menus. As a large chain, venues can develop comprehensive vegan menus consistent across all locations. This ensures that customers can rely on finding their favourite plant-based options no matter where they dine and allows for economies of scale.
   
   While standardisation is essential for profitability, franchise and group establishments need to understand the extensive range of customers. Continuous improvements to the menu by introducing new vegan dishes and experimenting with seasonal offerings keeps the menu fresh and exciting. It will also help you to understand your customers’ preferences. This approach can attract repeat customers who are eager to try the latest creations.
   
   We recommend you implement feedback mechanisms to gather input from customers at each location and adapt to local preferences. The changes to the menus do not have to be diverse, but simple changes which serve a local audience can go a long way to developing a tribe mentality which keeps people coming back. In fact, collecting and acting on customer feedback is a decisive advantage for franchise and group establishments.
    
2. Transparent Labelling and Staff Education
   
   Have you ever considered providing clear and transparent labelling for vegan options, which can be effectively displayed on Kiosks and ordering screens? Ensuring that customers can quickly identify vegan dishes on the menu means you not only cater to the vegan community, but you also simplify the ordering process for all customers.
   
   At the same time, ensure you are investing in staff training to ensure consistency in food preparation and service quality across all locations. Knowledgeable and well-trained staff can provide excellent customer experiences, leading to customer loyalty.
    
3. Local Sourcing and sustainable practices
   
   Engage with the local vegan community at each franchise or group location. Collaborate with local vegan organisations and support local suppliers who provide high-quality vegan ingredients. This fosters community support and enhances your reputation among your customers.
   
   Demonstrate commitment to sustainable practices by minimising waste, reducing single-use plastics, and sourcing environmentally friendly ingredients. Communicate your sustainability efforts to resonate with environmentally conscious customers. This helps in increasing your brand reputation, expanding your customer base, and increasing awareness about your initiatives.
    
4. Digital Ordering and Loyalty Programs
   
   Implement digital ordering systems that allow customers to place orders through mobile apps and online ordering. Idealpos integrates with third-party apps and offers QR ordering for dine-in or pick-up, expanding the ways customers can interact with you. Aside from the obvious convenience this offers, it can lead to improved efficiencies, and ultimately better profits. Leveraging ordering via QR codes and combining this with loyalty programs can enable you to reward frequent customers and keep them coming back. 

_______________
As Australia solidifies its position as the third-largest growing vegan market globally, franchise and group establishments should play a pivotal role in shaping the future of the hospitality industry and in providing the community the services and options they deserve. By embracing the vegan movement, businesses will not only cater to the evolving tastes of their customers but also contribute to a more sustainable and inclusive dining experience.
In doing so, they will not only thrive but also set a new standard for the industry, ensuring a positive and lasting impact in the ever-changing world of culinary preferences.

Reach out to us at Idealpos to learn more about how we can help you expand your business and keep up with consumer trends with customisable solutions for your venue.