Customer Accounts
Customer accounts are generally an often used feature in many businesses. A lot of customers can actually be other businesses buying repeatedly and other returning customers. Accounts allow you to offer customers the ability to take goods on the day without paying, and send them an invoice at the end of the month for the total goods purchased.
Customer accounts also work well with pending sales. Pending sales allows customers to order products where you can put together the order and it can then flagged as an item to be delivered or picked up at their convenience when it is fulfilled.
A good customer database enables you to easily see sales trends and anticipate sales based on purchase history. When you have your customer's contact details you can then add targeted marketing to your sales arsenal. Customers can be sent promotions such as coupons or gift vouchers which will have them coming back into your store for years to come.