Customer Loyalty
Customer Loyalty is important in so many ways, but not least is because it is much easier to keep a customer, than it is to make a new one. Customers are, let's face it, the backbone of sales. Without customers, you don't have sales, and you don't have a business.
By nuturing your customers, keeping them up-to-date and interested in your business, are all ways to not only keep your sales, but increase them.